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The title seems a little “woo woo”.  What does buying a set of tyres have anything to do with an experience? Read on and you will get the picture…. My own example of a customer experience was when buying a bed. I needed a new bedroom suite. Not rocket science really, I just wanted to…

You need to ask these 5 questions… I have been witness to many customers buying tyres for their car, 4WD or truck over the years. I still amazes me that customers only define a good value purchase based solely on a price point. There is much more to it people! In some cases this can…

Something  has occurred to me during the startup phase of my own small business.  What has become highlighted is that my first initial reason to get “something ” happening was driven by making some extra money.  Since starting, the business bank account has seen much activity.  Money in, money out and yes money out again….

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