The title seems a little “woo woo”.  What does buying a set of tyres have anything to do with an experience? Read on and you will get the picture…. My own example of a customer experience was when buying a bed. I needed a new bedroom suite. Not rocket science really, I just wanted to…

Something  has occurred to me during the startup phase of my own small business.  What has become highlighted is that my first initial reason to get “something ” happening was driven by making some extra money.  Since starting, the business bank account has seen much activity.  Money in, money out and yes money out again….

The Importance of Your Why…… I love freedom. I want the freedom to choose what I want in my life. Now we can’t have freedom all the time, can we? There are loads of times where I am doing “stuff” that I really don’t want to do. But if these times get me closer to…

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